Social Media Group

PodCamp Toronto is proud to announce Social Media Group our Platinum sponsor for 2010. Social Media Group is one of the world’s largest independent agencies helping business navigate the new socially engaged Web. They have developed social media strategies for some of the best-known brands in Europe and North America, including; Ford Motor Company, SAP Global Marketing, Yamaha Motor, Corbis and Harlequin Publishing. SMG has been Ford’s social media agency since 2007.

We reached out to Maggie Fox, CEO of Social Media Group, to hear about their involvement in PodCamp Toronto.

1. Why did you sponsor PodCamp?
Toronto and Southern Ontario have such a strong digital community, we think it’s really important to support it and encourage great events that bring us all together for professional development and socializing!

2. What are you most looking forward to at PodCamp this year?
I’m most looking forward to checking out the lineup and seeing what all our great Canadian digital professionals are thinking about and doing. I’m always surprised and amazed by the innovation and forward thinking that comes out of this community! Also, in the end - a lot of it is really LobbyCon; hanging out in the hallway talking to people. I’m really looking forward to catching up with folks.

3. What session/speaker are you most interested in seeing?
I”m particularly interested in local Hamiltonian Wayne MacPhail’s session on Maker culture, Mark Evans on the age-old importance of good storytelling, Ilya Grigorik from PostRank on measurement, Adele MacAlear on Death and Digital Legacy, Donna Papacosta on Podcasting, and I thought Collin Douma was doing one, but I can’t find it. Collin is great and entertaining, so whatever he’s talking about, I’m there.

4. For PodCamp newbies, do you have any words of advice?
Volunteering is a great way to get involved, and above all I would advise people to attend the sessions that jump out at them. With 35 sessions run by 38 participants, you can’t possibly see it all - so go after what you like, and the rest will follow!

We are really happy to have Social Media Group as a sponsor this year!