PodCamp Toronto 2010

PodCamp Toronto is proud to announce Rogers as one of our gold for PodCamp Toronto 2010.

We asked Keith McArthur ,Senior Director of Social Media, Rogers Communications about their involvement in this year’s event:

1. Why did you sponsor PodCamp?

Social Media is all about community and PodCamp Toronto is a great opportunity for us to connect with members of the community. It’s great to see old friends and meet new people who are plugged in and engaged with what’s new in the world of social media in general and podcasting in particular. This is a great opportunity to learn how others are using social media and to use these insights to improve the way we connect and engage with our customers. We’re also happy to be providing PodCamp attendees with a place to charge their laptops and handsets. Look for me and my colleagues in our red @RogersHelps shirts.

2. What are you most looking forward to at PodCamp this year?

One of the best things about PodCamp is the variety of people who attend. There are some of the world’s leading podcasters and social media experts as well as people who are brand new to this space. There are people from major corporations, people using social media for small business and hobbyist podcasters. And everybody is both teacher and student – everybody learns from everybody else.

3. What session/speaker are you most interested in seeing?

What I like most about unconferences is that sessions aren’t vetted or juried – which means there will always be some great sessions and some stinkers. What’s fun is that the big name speakers aren’t always the ones delivering the great sessions. If I had to choose one session I’m most looking forward to, it’s the live recording of Inside PR. Terry Fallis, David Jones and Martin Waxman do a great job. Much as I hate to say it, the show’s better today than when I was a co-host.

4. For PodCamp newbies, do you have any words of advice?

1) Meet as many people as you can. 2) Take some risks in your choice of sessions. 3) Remember that most of your learning will happen outside of the sessions.